ATL Locations

BRANDING PRINT WEBSITE

ATL Locations began their location scouting and management business over a decade ago in Atlanta, Georgia. Since then, they have successfully been managing all production needs from COVID compliance to parking and traffic control for multiple commercials, television, print, and film productions.

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Research and Design Approach

I began ATL's branding journey by interviewing its Broker and Partner about how they wanted their identity to resonate with their target market. They specifically wanted their marketing to look and feel personal, contemporary, and clean. The logo needed to appeal to "a more creative demographic" while still suggesting earnest and reliable qualities.

I researched and analyzed its specific local and national competitors to generate a competitive analysis of its specific industry. I familiarized myself with its demographic and began sketching, ruminating, and more sketching.

Roles

I assumed the following roles in this project:

Research
User Interface (UI) Design
Graphic Design
Art Direction
Project Management

Tools

I used the following software on the following projects:

Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Deliverables

Competitive analysis
Branding
Stationery
Sitemap
High-fidelity mockups
Website

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Logo

Creating the logo is always a fun, sinuous process. Sometimes the final logo is not anything like the initial ideas and concepts. In this case, though, the chosen mark held the same original, individualized notions.

A few of the earliest iterations of the ATL Locations logo

The final logo

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Stationery

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Site Map

ATL Locations has a huge library of images for their clients to explore. The framework of the website needed to be laid out specifically before any layout decisions were made so that the design would not overshadow the functionality of the website.

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High Fidelity Mockups

I then created high-fidelity mockups for the client to test and provide feedback on what was working and what was not working. We needed to ensure that users would be able to easily navigate through the immense library of location categories, individual locations, and their libraries.