Calogero Law

BRANDING PRINT WEBSITE

Mr. Michael G. Calogero is a natural host who exudes laid-back hospitality and charm. He inherently serves others and has a reputation for treating his clients like family.

He began his law practice over 25 years ago gaining clients via word-of-mouth. But as the pandemic began, he quickly realized the necessity of having an online presence.

Roles

I assumed the following roles in this project:

Research
User Interface (UI) Design
Graphic Design
Art Direction
Project Management

Tools

I used the following software to build this project:

Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Deliverables

Competitive analysis
Branding
Stationery
Sitemap
High-fidelity mockups
Website

Roles

I assumed the following roles in this project:

Research
User Interface (UI) Design
Graphic Design
Art Direction
Project Management

Tools

I used the following software on the following projects:

Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Deliverables

Competitive analysis
Branding
Stationery
Sitemap
High-fidelity mockups
Website

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Research, Findings,
and Design Approach

I began by extensively interviewing Mr. Calogero about his passions, history, clients, current frustrations, and needs. After executing market research and creating a competitive analysis of his industry, I established specific objectives including timelines for each to help Mr. Calogero stand out in his field.
Most of Mr. Calogero's competitors used an intimidating look and feel for their identity. Mr. Calogero's branding – the font choices, colors, and proportions – needed to be more approachable and supportive while still emanating professionalism.
Many of Mr. Calogero's clients have limited experience using the internet, so the layout for his website needed to be direct, elementary, and intuitive. His end user needed to perceive his personality from the onset of the website loading, be able to easily navigate to view his experience and accolades, and effortlessly contact him.
Legal documents and the common legal jargon used within them can be daunting and complex. I created a blog page for Mr. Calogero to write articles explaining in simple terms the types of legal documents he can provide.